Running a business is as tough as it is rewarding. And whilst maintaining a tight budget and keeping outgoings to a minimum is a natural first instinct for many business owners, it may actually be more beneficial to spend some money on outsourcing some tasks to other companies.
So with that in mind, let’s take a look at five things you should consider outsourcing to other businesses.
1) Recruitment
Finding the right staff can be time consuming and surprisingly expensive. And whilst paying a lump sum for a recruitment company to do it for you may seem like a waste of money, it will actually save you an extraordinary amount of time, energy, hassle and ultimately money.
Think about the amount of time you’d spend on advertising the role, reading through resumes, shortlisting candidates, interviewing them once, twice and however many more times. All of that adds up to a lot of time that could be spent doing other things. So why not outsource it to someone who recruits candidates for a living?
Remember however that these folks are professional salespeople. So don’t be fooled by their confidence, make sure you ask them plenty of questions to ensure that they really know what they are talking about. Choose a recruitment company that specialises in your field. You want someone who recruits the role you are looking for day in day out. Someone who really understands the role and has access to most, if not all, the candidates in the market.
2) Video Content
In today’s internet-obsessed society, video content is everything. Whether it’s on Facebook, Linked-In, YouTube or any other site or channel, people just can’t get enough of video content.
But simply having video content isn’t enough these days. In order to stand out from your competitors, you need video content that really engages your target audience and highlights your strengths. So whether it’s a corporate video, a product promo, an event highlight reel or any other kind of video you need, why not outsource it to people who know what they’re doing?
Make sure you select a local company of course. This will not only ensure that they understand your market but it will also make logistics a lot easier. So for example, if you’re a not for profit based in Sydney, find a video production company in Sydney who can come and see you, learn about your business and help you connect with potential customers both locally and globally.
3) Data Storage
Though you might think that storing all your data on site is the best way to protect yourself from data breaches and cyber security risks, it may actually be safer to store your data in the cloud. Cloud computing companies specialise continuously update their systems to ensure that they are up to date and equipped with the latest cyber security software and infrastructure.
Migrating to the cloud also enables you to work from any location that has WiFi which opens up a world of opportunity to grow your business, save money on office space and offer a more attractive work-life balance for your staff.
4) Digital Marketing
Digital marketing is crucial to any business’ survival today. But unfortunately, the ever-changing trends and rules of this industry makes it hard for your average business owner to keep up.
In order to maximise your potential and remain visible online, you need a robust digital marketing strategy which requires a wide range of expertise. So unless you already have an in-house, multidisciplinary marketing department, save yourself some time, money and stress by outsourcing this job to the professionals.
Conclusion
Though it may seem counterintuitive, investing some money in professionals who specialise in certain fields could not only save you money, but could also even boost your profits. So next time you’re faced with a task that isn’t exactly your area of expertise, take a step back and really evaluate whether spending a little money upfront on outsourcing may actually save you money in the long run.
