A visual has the power to convey more information than plain text. When you add an image to a block of words, you make it more visible to a target audience, which impacts your marketing.
As a business, hiring the best illustration agency can benefit your business in many ways. You can use an illustrator to transform your ad campaign website, create unique merchandise and packaging design, make your brand stand out from the crowd, and more on your brand.
However, you can only get the best illustration when you hire top industry talent. In this article, we share with you some tips you can apply when looking for the best illustration agency as a business and as a freelance illustrator.
Know what to look for in an illustration agency
With the many benefits illustration brings to your business, it is important to have them on your marketing team. If you are still searching for an illustrator, finding an experienced one will not be that easy. Ideally, illustrators are not that many in the industry.
The internet may be filled with many places where you can find an illustrator, but the truth is that you will not always find one easily.
When you hire an illustration agency, there are factors you should consider most. For instance, you will have to look at the agency’s resume, speak to several prospects in the industry, and look at their portfolios. However, sometimes, it’s not easy to see what’s behind every illustration agency.
1- Types of skills
You should look for an illustration agency with the highest level of illustrating ability. The agency’s team should have the creativity to execute whatever ideas the client may have. Simply put, the agency’s illustrators should have excellent IT knowledge and drawing skills
The illustrators should know how they can render their work digitally. That means being conversant with different software and applications. Skillset is an illustration agency is something most businesses would consider when looking for an illustration agency to hire.
2 – Unique styles
Style is another factor you should consider when looking for the best illustration agency for your business. In most cases, illustrators also want to stand out from the crowd. Therefore, they should have styles that can differentiate their work from the rest of the park.
When hiring an illustration agency, you should look at their portfolio and ensure their styles can match what your brand needs. As a freelance illustrator, you should find out if the agency has a quality policy that aligns with your goals and vision.
3 – Years of experience
Another factor you want to consider most when looking for an illustration agency is experience. An experienced illustration agency should have been active for years. Working as an illustration agency for many years is proof of talent, skills, and reliability.
With many years of service, an agency will likely have a portfolio of talented illustrators. Being part of the team exposes you to the outside world, increasing your chances of landing a client.
4 – Effective communication
Effective communication is key to the success of any business. That said, when reaching out to an illustration agency, you want to ensure they have a team that will communicate well and on time.
For instance, if you’re handling a project, the agency should be able to link you to your client and ensure there is smooth communication at every stage of the project. This will help you avoid any missed deadlines with your project and any incorrect interpretation of the project details.
Look for an illustration agency that is open to feedback and has an excellent trait for illustration. The agency should know how to take constructive criticisms from the team and not offend them. This will establish a working relationship.
5 – Reliability
Reliability is another unique aspect you should be looking for in an illustrator agency if you want to grow. The illustrator should understand the value of meeting deadlines and know what that means to clients and illustrators.
Reliability means the agency should be able to link you with clients repeatedly, so you don’t have to look elsewhere for clients.
The only way you can find out if an illustration agency is reliable is through effective communication. You should be able to reach the agency through a phone call or email and expect timely feedback. It is even better if the agency has a live chat because you can have all your inquiries sorted out on time.
Finding the best illustration agency should not be that difficult if you know what to look for in one. The best attribute is an illustration agency is a kind of portfolio they have, experience, communication, and reliability.
The illustration agency should have a rich network to always ensure your work frequency. You should always consider the tips shared here if you are looking forward to hiring an illustration agency for your next project.